Muy buenas tardes!
Turning design into connecting experiences
I am a brand and visual designer exploring the intersection between identity, culture and visual storytelling. My work combines strategic thinking with an editorial sensitivity, creating brands that communicate atmosphere, narrative and meaning.
With a Master’s degree in Branding and experience in creative agencies, I have worked on campaigns, visual systems and content development across different industries. Originally from Mexico and currently based in Berlin, I am interested in projects that connect design with culture, people and place.
Biography:
Experience & Education
Agentur XY
Berlin
Created concept-driven 360° visuals that enhanced brand storytelling across digital, print, and social.
Supported pitch ideas through standout mood boards, styleframes, and client presentations.
Partnered with photographers, producers, and cross-functional teams to deliver polished, on-brand executions.
Elevated creative direction with cultural insight, visual trend research, and conceptual thinking.
Sanity Group
Berlin
In a dynamic creative journey, I worked on video editing, social media assets, packaging designs, internal illustrations, product photography, and an exploration of website design through Figma.
Huskies
Dublin
Visual storytelling and digital content creation through crafting video edits and engaging social media assets. Contributed to motion design projects, enhancing brand presence with dynamic visuals for impactful campaigns. Worked on OOH campaigns, showcasing creativity in Dublin's urban landscapes.
Originate
Dublin
Designed creative concepts and delivered high-quality branding, social media, web design, and advertising assets. Worked on retail projects like Oldtown Woods, Woodward Square, and Kinsealy Woods, meeting client deadlines and developing essential sitemaps.
Weissraum
Hamburg
Worked as an Intern in Topic-related or customer-related innovative research, hand layouts for implementing design ideas in digital form with programs such as Adobe Creative Suite (Illustrator, Photoshop, Indesign), expanding typography skills, participating in meetings with clients and producers.
SAP
Walldorf
Created print, photography, and video assets, and supported communication and event design for SAP Design Talks, including posters, postcards, and speaker introduction videos. Strategically designed web content for the Communications JAM Page, including infographics, presentations, and data collection.
Photography & Visual Storytelling
Berlin, 2025
Art Direction
CEI, 2024
MA Branding & Brand Communication
SHIFTA, 2020-2021
BA in Visual Informatiton Design
UDLAP, 2015-2019